Outsourced Sales Development UK
Human sales development reps embedded directly in your team — prospecting, qualifying, and booking meetings with your ideal UK customers. We handle the top of your funnel so your closers can close.
SDR and BDR as a Service means you get dedicated sales development professionals working on behalf of your business — without the cost, time, and risk of recruiting them yourself. Our reps embed directly into your team, use your tools, and represent your brand in every conversation.
An SDR (Sales Development Representative) focuses on qualifying inbound leads: engaging prospects who have shown interest, asking discovery questions, and passing sales-ready opportunities to your account executives. A BDR (Business Development Representative) works the other direction — pure outbound prospecting, identifying and approaching companies that fit your ideal customer profile and have never heard of you.
Both roles are human-in-the-loop: real people making real judgements, building genuine rapport, and adapting messaging in real time. This is fundamentally different from automated outbound sequences. Where automation sends volume, our SDRs and BDRs build pipeline.
Hiring an in-house SDR feels straightforward — until you add up the true cost. Here is the honest comparison.
Agency fees, job board spend, management time, and onboarding overhead mean the average UK SDR hire costs £8,000–£15,000 before they send a single email. With Bambino, there is no recruitment cost whatsoever.
A newly hired SDR typically takes three to six months to reach consistent meeting output — time spent building product knowledge, messaging, and confidence. Our reps arrive with proven playbooks and are booking meetings within six weeks.
The UK SDR role has one of the highest churn rates in B2B sales — average tenure is just 14 months. Every departure resets your pipeline momentum and triggers another recruitment cycle. Outsourcing eliminates that risk entirely.
Entering a new market? Add a fractional BDR. Quiet quarter? Scale back without redundancy costs. Outsourced SDR/BDR gives you the flexibility that headcount never can — and our proven playbooks mean every rep operates from day one.
The total cost of an employed SDR in the UK: Salary (£28–38K) + employer NI + pension + equipment + tooling + management time + recruitment = typically £55,000–£75,000 per year before a single meeting is booked. Our full-time SDR service starts at £3,500/month — that’s £42,000 per year, inclusive of tooling, management, and reporting.
Every engagement is tailored to your ICP, ACV, and market. Here is what is included across all plans.
Full-time equivalent or fractional reps who work exclusively within your brand identity. They attend your standups, use your email domain, and are indistinguishable from in-house hires — without the employment cost.
We use LinkedIn Sales Navigator, Apollo.io, and Clay to build hyper-targeted lists of companies and contacts matching your ideal customer profile. Every list is manually validated — no scraped junk data.
Not templated blasts. Each email is researched and human-written, referencing specific signals — a recent hire, a product launch, a company milestone — to open genuine conversations with decision-makers at your target accounts.
Our BDRs build genuine LinkedIn presence on your behalf — commenting on prospects’ content, sharing relevant insights, and progressing connection requests into real conversations. Relationship-building at scale, the human way.
Personal phone outreach from UK numbers, with every dial list screened against the Telephone Preference Service and Corporate Telephone Preference Service registers. We make calls that comply with ICO guidance and PECR — protecting your brand and your prospects.
Every call, email, and meeting is logged in your CRM — HubSpot, Salesforce, Pipedrive, or your preferred platform. Weekly reports cover: activities completed, meetings booked, pipeline value created, and conversion rates by channel and sequence.
Not every business needs the same approach. Use this table to find your best fit.
| Factor | SDR as a Service | BDR as a Service | AI Outbound |
|---|---|---|---|
| Primary motion | Qualify inbound leads | Prospect outbound accounts | Automated email & LinkedIn sequences |
| Human involvement | High — dedicated rep | High — dedicated rep | Low — automated at scale |
| Ideal ACV | £15K–£200K+ | £15K–£200K+ | £2K–£15K |
| Time to first meeting | 2–4 weeks (ramp included) | 3–6 weeks (ramp included) | 7–14 days |
| Volume of contacts | 50–150/month (focused) | 100–300/month (targeted) | 500–2,000+/month (scale) |
| Relationship depth | High — named contacts, follow-up calls | High — multi-touch, personalised | Low — sequence-driven |
| Cold calling included | Yes — UK TPS/CTPS compliant | Yes — UK TPS/CTPS compliant | No |
| Best for | Series A–C SaaS, enterprise software, professional services with inbound | Series A–C SaaS, enterprise software, consultancies with no inbound | High-volume, lower ACV B2B; early-stage testing |
| Starting price | From £1,800/mo (fractional) | From £3,500/mo (full-time) | From £800/mo |
Many enterprise clients combine AI Outbound for volume prospecting with SDR/BDR for high-value account pursuit.
Our SDR and BDR service is purpose-built for UK B2B companies where the deal size justifies human-led sales development. If a single closed opportunity covers three or more months of service fees, the economics work strongly in your favour.
You are a strong fit if you are a Series A or later SaaS business with ACV above £15K, a professional services firm (consulting, legal, accountancy, recruitment) selling complex engagements, an enterprise software vendor targeting procurement or IT directors, or a managed service provider pursuing long-term IT contracts.
You need an SDR or BDR if: you have a capable closing team but a thin pipeline; your founders are still doing all prospecting; you tried AI outbound and it booked meetings but not the right ones; or you are expanding into a new UK vertical and need targeted account coverage fast.
Not sure if SDR/BDR suits your ACV? If a single new client is worth more than £15,000 in annual recurring or project revenue, outsourced SDR/BDR almost certainly makes financial sense. Book a discovery call and we will model the ROI for your specific situation.
Sales development in the UK operates within a clear regulatory framework. We follow all applicable rules as a matter of standard practice — not an afterthought.
Cold calling — TPS & CTPS: Under the Privacy and Electronic Communications Regulations (PECR), businesses must not make unsolicited marketing calls to numbers registered with the Telephone Preference Service (TPS) or, for businesses, the Corporate Telephone Preference Service (CTPS). Every dial list we build is screened against both registers before any calls are made.
Email outreach — UK GDPR & PECR: B2B email outreach to corporate addresses is permissible under UK GDPR’s legitimate interests basis, provided it is relevant, proportionate, and includes a clear opt-out mechanism. We follow ICO guidance on B2B email and include unsubscribe links on every communication. We do not purchase or use data from non-compliant sources.
LinkedIn outreach — fair use: Our reps use LinkedIn Sales Navigator within the platform’s terms of service. Connection requests and messages are sent manually, at human rates, and never via scraping tools or automated bots that violate LinkedIn’s user agreement.
Our reps are proficient across the leading sales development platforms. We work within your existing stack or recommend the right tools for your needs.
From signed contract to qualified meetings in six weeks. Here is exactly how we get you there.
We run a structured session with your sales and marketing leadership to define your ideal customer profile, articulate your value proposition for each persona, and agree the messaging framework your reps will use across every channel.
We match you with an SDR or BDR who has relevant sector experience. They are set up on your tools, given access to your CRM, briefed on your product, and introduced to your team — ready to represent you confidently from week one.
List building, sequence launch, first calls, first LinkedIn outreach. We monitor every touchpoint, gather response data, refine messaging based on real prospect reactions, and iterate quickly. First qualified meetings typically arrive within the first four weeks.
Once the playbook is proven, we scale activities — increasing outreach volume, expanding into new segments, adding channels, or introducing a second rep. Weekly reporting keeps you fully informed of pipeline value, meeting quality, and conversion at every stage.
All prices in GBP. No hidden fees. No long-term contracts required. Billed monthly.
per month + VAT • 2 days/week
per month + VAT • Full-time equivalent
per month + VAT • Managed programme
All estimates are indicative. Meeting volumes depend on your ICP size, market, and ACV. We will share sector-specific benchmarks on your discovery call.
AI Outbound uses automated sequences — AI-generated emails and LinkedIn messages sent at scale with minimal human involvement. SDR/BDR as a Service places dedicated human sales development reps embedded in your team. They make personal calls, conduct bespoke LinkedIn research, write tailored emails, and build relationships with high-value accounts over time. AI Outbound suits ACV under £10K where volume matters; SDR/BDR suits ACV £15K+ where human judgement and relationship-building are essential to close.
Our ramp timeline is six weeks. Week one covers ICP and messaging workshops. Weeks two and three focus on rep onboarding, tool setup, and list building. Weeks four to six are the soft launch phase — live outreach, feedback loops, and rapid iteration on messaging. Most clients see qualified meetings entering the pipeline within the first four weeks of outreach going live.
No. Our reps can work inside whichever CRM you currently use — HubSpot, Salesforce, Pipedrive, or others. If you have no CRM in place, we can recommend and help configure one as part of onboarding. We log all calls, emails, and meetings directly into your system of record so your team always has full visibility of the pipeline.
SDR/BDR as a Service is most cost-effective when your average contract value is £15,000 or higher. At that level, a single closed deal typically covers several months of the service fee. For ACV under £10,000, our AI Outbound service tends to deliver better economics through volume. For enterprise ACV above £50,000, we recommend combining SDR/BDR with Account-Based Marketing for maximum account penetration.
Yes. We offer fractional SDRs working two days per week, full-time equivalent SDRs, and managed multi-rep teams. You can scale up for peak campaigns — a product launch, a new market entry, a funding-fuelled push — and pull back during quieter periods. There are no redundancy costs, no long-term employment commitments, and no HR overhead involved.
Our full-time SDRs average 12 qualified meetings per month once fully ramped, typically from week six onwards. Fractional SDRs working two days per week average five to seven meetings per month. The SDR + Manager programme reaches 14–20 meetings per month. Actual volumes depend on your ICP size, market competitiveness, and ACV — we share realistic, sector-specific benchmarks during your discovery call rather than overpromising.
Yes. All cold calling is conducted from UK geographic numbers. Every dial list is screened against the Telephone Preference Service (TPS) and Corporate Telephone Preference Service (CTPS) registers before any outreach begins, in full compliance with PECR and ICO guidance. Prospects in TPS/CTPS registered numbers are removed from call lists automatically. Your brand reputation is protected at every step.
These services complement SDR/BDR and are commonly combined by our UK B2B clients.
Book a free discovery call. We will define your ICP, model expected meeting volumes for your sector, and show you exactly how our SDR or BDR service would work inside your business.
No commitment. No pressure. Honest advice from our UK sales development specialists.