Pinterest Ads Agency UK
Pinterest is the UK’s most underutilised high-intent advertising platform. With 20 million UK monthly users actively planning purchases — 83% of whom say Pinterest influences their buying decisions — it offers brands in home, fashion, beauty, food, and lifestyle a unique opportunity to reach shoppers at the inspiration stage, before they’ve committed to a brand.
Pinterest is a visual discovery platform where people plan what to buy, make, wear, eat, and do. Unlike social media platforms where content is passively consumed, Pinterest users are actively searching for ideas and inspiration — they’re in a purchase planning mindset, which makes them uniquely receptive to brand discovery. Pinterest advertising puts your products and brand in front of these high-intent planners at the exact moment they’re seeking inspiration in your category.
Pinterest Ads appear natively within the platform’s search results, home feed, related Pins, and shopping spotlights. They look and feel like organic content, but with extended reach and targeting precision. Pinterest’s advertising platform allows brands to target by keyword (search intent), interest category, audience demographics, and remarketing — and to run product catalogue campaigns that dynamically show shoppers the exact items most relevant to them based on their Pinterest behaviour.
For UK brands in the right categories — home décor, fashion, beauty, food, wedding, gardening, travel, and baby — Pinterest consistently delivers lower CPCs than Meta and Google, longer session durations, and higher average order values, because the audience is actively shopping with intent rather than passively scrolling.
Pinterest offers five core ad formats, each suited to different campaign objectives. We select and combine formats based on your product type, creative assets, and whether you’re focused on awareness, consideration, or direct conversion.
Single image ads appearing in the home feed and search results. The foundational Pinterest ad format — vertical images (2:3 ratio) with a headline, description, and CTA perform best. Ideal for product launches, blog content promotion, and brand awareness campaigns.
Short-form video content (6–15 seconds performs best) that auto-plays in feed. Excellent for product demonstrations, how-to content, and brand storytelling. Video Pins deliver higher engagement rates than static Pins and are particularly effective for food, beauty, and home décor categories.
Multi-image ads (2–5 cards) that users can swipe through. Ideal for showcasing product ranges, telling a multi-step story, or highlighting different colourways or variants of a single product. Each card links to the same or different URLs for catalogue-style browsing.
Dynamic product ads served directly from your product catalogue. Shopping Ads match your products to high-intent Pinners searching for related items, with automatic product image, price, and title pulled from your data feed. The highest-converting format for ecommerce brands on Pinterest.
A hero image or video combined with a grid of related products below — creating an immersive, shoppable experience. When users tap the hero creative, they see a full-screen collection of products. Particularly effective for lifestyle brands wanting to show products in context alongside the items available to purchase.
From understanding your audience and creative assets to scaling what works — our Pinterest process is built around the platform’s discovery-led nature and longer attribution windows.
We map Pinterest keyword trends, interest categories, and audience behaviour for your product category. We identify the specific planning moments — seasonal trends, life events, category searches — where your ideal UK shopper is most active on Pinterest.
Pinterest is a visual platform — creative quality is the single biggest performance driver. We define your visual creative direction, Pin format mix, copy approach, and seasonal content calendar, and produce or art direct all ad creative to Pinterest’s specifications.
We configure your Pinterest Business Manager, install the Pinterest tag, set up your product catalogue where applicable, build keyword and audience targeting structures, and launch campaigns with appropriate bidding strategies for your objective (awareness, traffic, or conversions).
We run structured creative tests across Pin formats, imagery styles, headlines, and targeting approaches. Pinterest requires a minimum 30-day test window for meaningful data — we set appropriate expectations and make evidence-based optimisation decisions rather than reacting to early noise.
Once winning creative, audiences, and campaign structures are identified, we scale budget systematically whilst monitoring CPO, ROAS, and new customer acquisition rate. We introduce new seasonal content and audience segments to maintain performance as you grow.
Pinterest Shopping turns your product catalogue into a native shopping experience on Pinterest. When set up correctly, your products appear in Shopping Spotlights, related product grids, and targeted Shopping Ads — reaching Pinners actively searching for products like yours.
We manage the full technical setup: product feed creation or adaptation (Pinterest accepts Google Shopping feeds, making setup straightforward for brands already running Google Shopping), Catalogue Manager configuration, product group organisation, and feed validation troubleshooting. We then build Dynamic Product Ads from your catalogue for automated, highly relevant ad delivery.
Pinterest Shopping Spotlights — curated product grids shown to high-intent search queries — are available to brands with approved catalogues and consistent product availability. We manage your eligibility and catalogue quality score to maximise Shopping Spotlight placement.
Set Up Pinterest Shopping →Connect your existing Google Shopping feed or create a Pinterest-specific feed with all required attributes.
Configure product groups, filter by category, and resolve validation errors to achieve maximum product approval rate.
Optimise catalogue quality score for Shopping Spotlight eligibility, maximising organic product discovery alongside paid campaigns.
Build and manage Shopping campaigns using dynamic product ads that automatically serve the most relevant products to each Pinner.
Pinterest is not a replacement for Meta or Google — it fills a distinct role in the customer journey. Here’s when Pinterest should be in your channel mix and when other platforms serve better.
Pinterest delivers the strongest results for visually-led brands in categories where shoppers plan, save ideas, and research before buying. These are the UK categories where we see the best Pinterest performance.
Yes — Pinterest has 20 million monthly active users in the UK, and 83% of weekly Pinners say the platform has influenced their purchase decisions (Pinterest, 2024). For brands in home décor, fashion, beauty, food, wedding, travel, and lifestyle categories, Pinterest is one of the highest-intent advertising platforms available, often reaching shoppers at the planning and inspiration stage before they’ve settled on a brand. UK advertisers typically see stronger brand awareness metrics and longer attribution windows on Pinterest compared to Meta or Google, reflecting the platform’s discovery-led nature.
Pinterest advertising works best for visually-led product categories with a planning or inspiration dimension: home décor, interior design, fashion, beauty, wedding products and services, food and recipe brands, gardening, DIY and craft, travel, and baby and children’s products. It is particularly powerful for brands where shoppers research and save ideas before making a purchase. B2B brands and service businesses with limited visual product appeal typically achieve lower returns on Pinterest.
Pinterest advertising operates on a CPM and CPC auction model. UK CPCs on Pinterest typically range from £0.20–£1.50 depending on category competitiveness, audience targeting, and creative quality, with CPMs of £3–£12. Pinterest Shopping Ads often achieve lower CPCs than awareness formats. Bambino’s management fee starts from £1,500/month, covering Pinterest tag setup, catalogue integration where applicable, campaign management, creative, and monthly reporting. Minimum recommended media budget is £500–£1,000/month.
Pinterest Shopping setup involves five steps: (1) Claiming your website domain within Pinterest Business Manager; (2) Installing the Pinterest tag for event tracking and audience building; (3) Setting up a product catalogue via a data feed (Pinterest accepts RSS/XML, Google Shopping feeds, and CSV); (4) Configuring Catalogue Manager to map product attributes; (5) Creating Shopping campaigns using Dynamic Product Ads that pull directly from your catalogue. We handle the full technical setup, resolve feed validation issues, and ensure your product catalogue is optimised for Pinterest’s Shopping Spotlights and related products features.
Pinterest requires a longer measurement window than Google or Meta because of its discovery-led nature. Pinterest recommends a minimum 30-day window for performance assessment, and we typically set client expectations at 60–90 days before drawing firm conclusions from campaign data. Pinterest users frequently see an ad, save it, and return to purchase weeks or months later — standard 7-day or 28-day attribution windows will undercount Pinterest’s true contribution. We configure Pinterest’s full-funnel attribution and cross-reference with UTM data in GA4 to build a complete picture of Pinterest’s revenue contribution.
Yes — this is how we recommend running Pinterest for most brands. Pinterest fills a distinct role in the customer journey (discovery and planning) that Meta and Google don’t cover as effectively. We manage Pinterest as part of an integrated paid social and commerce strategy, ensuring budget allocation, audience segmentation, and attribution models are consistent across platforms. Our clients managing Pinterest alongside Meta and Google typically see a 15–25% improvement in total paid media efficiency.
A good UK Pinterest CPC depends significantly on category and format. For Shopping Ads, CPCs of £0.20–£0.60 are achievable in most lifestyle categories. For Standard Pin and Carousel awareness campaigns, CPCs typically range £0.40–£1.20. Video Pins optimised for views will report CPMs rather than CPC. We benchmark your Pinterest CPC against your Google Shopping and Meta CPCs for context: Pinterest CPCs are generally lower, but traffic quality varies by category. Our Pinterest optimisation focuses on CPO (cost per order) or CPL (cost per lead) as the primary success metric rather than CPC in isolation.
Pinterest works best as part of a broader paid social and commerce strategy. Here are the services our Pinterest clients combine most often.
Facebook and Instagram advertising for retargeting, lookalike audiences, and direct response campaigns that complement your Pinterest discovery strategy.
Learn more →Capture high-intent shoppers on Google who are further along the buying journey that Pinterest started, converting inspiration into purchase.
Learn more →Organic social media management across Pinterest, Instagram, and TikTok to build brand presence alongside your paid campaigns.
Learn more →Create the inspirational blog content, guides, and how-to articles that Pinterest audiences love and that build organic Pin traffic alongside paid ads.
Learn more →Optimise your product pages and category pages to convert the traffic that Pinterest inspiration drives to your site, improving overall paid media ROI.
Learn more →Get a free Pinterest Ads audit. We’ll assess whether Pinterest is right for your brand, show you what your competitors are doing on the platform, and outline exactly what a results-driven Pinterest strategy would look like for your product category.
No commitment. No pressure. Just honest advice from our paid social specialists.