Amazon DSP Agency UK
Amazon DSP gives UK brands access to the world’s most powerful shopper dataset — Amazon’s own first-party purchase and browsing data — to reach, engage, and retarget high-intent audiences both on Amazon and across the wider web. Bambino manages Amazon DSP campaigns that drive new customer acquisition, retargeting, and brand growth at scale.
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising platform that allows brands to buy display, video, streaming TV, and audio ad placements both on Amazon-owned properties and across a vast network of third-party publisher websites and apps. Unlike standard Amazon Sponsored Ads, which are keyword-based and limited to Amazon search results, DSP is audience-based and operates across the entire digital ecosystem.
The unique advantage of Amazon DSP is that it uses Amazon’s first-party purchase and browsing data to power its targeting. This means you can reach people who have already bought in your category, visited your competitor’s product pages, or shown in-market intent signals — with a level of precision that no other programmatic platform can match, because no other platform has Amazon’s transactional data at its core. Whether you sell on Amazon or not, DSP gives you access to that audience.
Key advantage: Amazon’s first-party shopper data covers 96% of UK online shoppers. No other DSP can offer targeting based on actual purchase behaviour at this scale. For brands that want to reach people who actively buy in their category, there is no more powerful programmatic tool available in the UK market.
DSP and Sponsored Ads serve different roles in the Amazon advertising ecosystem — and work best when used together.
The two platforms are highly complementary — DSP builds awareness and retargets lapsed customers, while Sponsored Ads capture search intent. Most high-performing Amazon accounts use both.
Five ad formats, reaching audiences across Amazon’s owned properties and a premium network of third-party publishers.
Standard IAB banner display ads appearing on Amazon.co.uk product pages, category pages, and across Amazon’s third-party publisher network. Supports static and animated creative in all standard sizes.
In-stream and out-stream video ads served on Amazon-owned properties (including IMDb and Twitch) and within Amazon’s publisher network. Available in 15-second, 30-second, and longer formats.
Non-skippable video ads served within streaming TV content on Amazon Fire TV, IMDb TV, and partner streaming services. High-impact, full-screen format in a premium lean-back environment.
15- to 30-second audio spots served to free-tier Amazon Music listeners and on Alexa-enabled devices. Ideal for brand awareness campaigns targeting music listeners without visual ad exposure.
Full-screen interstitial ads served within mobile apps in Amazon’s publisher network. Highly visible, high-impact format that delivers strong brand exposure during natural app transition points.
Five stages from audience strategy to ongoing attribution — everything managed and reported by our Amazon DSP specialists.
We define your target audience segments using Amazon’s first-party data: in-market shoppers, lifestyle segments, competitor product viewers, and lapsed customer retargeting pools.
We provide full creative specifications and briefing for all required DSP ad formats — display, video, and streaming TV — ensuring creative meets Amazon’s technical requirements and performs on each placement.
We set up all campaigns within the Amazon DSP console, configuring audience targeting, bid strategies, frequency caps, brand safety controls, and placement priorities.
Campaigns are actively managed with weekly bid adjustments, audience performance analysis, supply path optimisation, and creative rotation based on engagement data.
Monthly attribution reports covering purchase-based attribution, new-to-brand sales, brand halo effect, and branded search lift — showing the full impact of DSP across your Amazon account.
Six powerful targeting methods powered by Amazon’s unique first-party data — unavailable on any other programmatic platform.
Reach shoppers who have recently browsed or purchased products in your category on Amazon. These audiences have demonstrated active purchase intent and are most likely to convert.
Target Amazon’s pre-built lifestyle audiences based on long-term purchase patterns and interests — such as fitness enthusiasts, pet owners, or home improvement buyers.
Serve ads alongside contextually relevant content on Amazon product pages, category pages, and publisher sites — matching your brand to the right editorial and shopping context.
Re-engage shoppers who have viewed your products on Amazon, added items to their basket without purchasing, or previously bought from your brand. High-intent, low-funnel audience with strong conversion rates.
Expand your reach to new shoppers who share similar purchase behaviour and browsing patterns with your existing Amazon customers — using Amazon’s transactional data to model the best matches.
Upload your own first-party customer data — email lists or CRM segments — to match against Amazon’s shopper database and target your existing customers across the Amazon DSP network.
Amazon DSP offers a measurement framework that goes far beyond standard display ad metrics, showing the full commercial impact of your campaigns.
Amazon DSP links ad exposure directly to Amazon purchases, providing transparent revenue attribution that standard display platforms cannot offer. Track which campaigns, audiences, and creatives are driving actual sales.
Understand what percentage of DSP-attributed sales come from customers who have never previously purchased from your brand on Amazon. NTB metrics show the true new customer acquisition value of your DSP investment.
Measure the total sales uplift across your entire Amazon catalogue driven by DSP campaigns — including products you did not directly advertise. Halo measurement reveals the true full-funnel commercial impact of programmatic spend.
Track the increase in branded search volume on Amazon that correlates with DSP campaign exposure. Branded search lift is a leading indicator of growing brand awareness and customer preference within the Amazon ecosystem.
Amazon DSP (Demand-Side Platform) is Amazon’s programmatic advertising platform that allows brands to buy display, video, and audio ad placements both on Amazon-owned properties and across a vast network of third-party publisher websites and apps. The key differentiator is that Amazon DSP uses Amazon’s first-party purchase and browsing data — the richest shopper dataset in the world — to target, retarget, and reach high-intent audiences with exceptional precision. Unlike other DSPs, Amazon DSP combines programmatic reach with purchase-based audience signals that no other platform can match.
No — you do not need to sell products on Amazon to use Amazon DSP. While Amazon DSP is most powerful for Amazon sellers because it can directly attribute ad exposure to on-Amazon purchases, brands that sell exclusively off-Amazon can still access Amazon’s first-party audience data for off-Amazon programmatic campaigns. This makes Amazon DSP a compelling option for any UK brand that wants to reach Amazon’s audience segments — which covers the vast majority of UK online shoppers — and retarget them across the web.
Amazon Sponsored Ads are keyword-based, cost-per-click ads that appear within Amazon search results and product pages, targeting shoppers who are actively searching for products. Amazon DSP is a programmatic platform that uses audience-based targeting — reaching shoppers based on their purchase history, browsing behaviour, and lifestyle segments, both on Amazon and across the wider web. Sponsored Ads drive bottom-of-funnel, high-intent conversions; DSP is stronger for awareness, consideration, and retargeting. The two are complementary and most effective when used together.
Amazon DSP campaigns are most effective with a minimum managed media budget of £10,000 per month, which allows sufficient impressions for meaningful audience reach and attribution data. Our management fee starts from £5,000 per month, covering audience strategy, creative specifications, campaign setup, bid management, and monthly attribution reporting. For clients new to Amazon DSP, we recommend starting with a defined test budget over 60 to 90 days to establish performance benchmarks before scaling.
Amazon DSP offers a suite of measurement tools that go beyond standard display advertising metrics. We measure purchase-based attribution (tracking the link between ad exposure and Amazon purchases), new-to-brand metrics (the percentage of conversions from customers who have not previously purchased from your brand on Amazon), brand halo effect (total sales lift attributed to DSP campaigns, including products not directly advertised), and branded search lift (increase in searches for your brand following DSP exposure). Monthly attribution reports are provided in plain English with clear commentary on performance against objectives.
Yes — this is one of Amazon DSP’s most powerful capabilities. Amazon DSP can reach audiences across Amazon-owned sites (Amazon.co.uk, IMDb, Twitch, Fire TV), premium third-party publisher websites and apps, and mobile apps within Amazon’s publisher network. Crucially, the audience targeting uses Amazon’s first-party data regardless of where the ad is shown — so you can reach in-market shoppers for your category whilst they are browsing news sites, streaming content, or using apps. This off-Amazon reach is unavailable through any other advertising platform.
Amazon DSP supports five main ad formats: Display Ads (standard IAB banner sizes on Amazon and publisher sites), Video Ads (in-stream and out-stream video across Amazon properties and third-party sites), Streaming TV Ads (non-skippable video ads on Amazon Fire TV, IMDb TV, and partner streaming services), Audio Ads (15 to 30-second audio spots on Amazon Music free tier and Alexa devices), and Mobile Interstitials (full-screen ads within mobile apps in Amazon’s publisher network). We provide creative specifications and briefing for all formats as part of our DSP management service.
Amazon DSP works best as part of a broader Amazon and paid media strategy. Here are the most popular combinations.
Full-service Amazon marketing combining DSP with Sponsored Ads, listing optimisation, and A+ Content for maximum Amazon performance.
Learn more →Expert Sponsored Products, Sponsored Brands, and Sponsored Display management — the perfect complement to Amazon DSP for full-funnel coverage.
Learn more →Expand beyond Amazon to Tesco Media, Sainsbury’s Nectar360, and Boots Media Group — retail media at scale across UK retailers.
Learn more →Pair Amazon DSP with Google Ads for cross-channel programmatic reach — capturing intent on Google Search whilst retargeting with Amazon’s shopper data.
Learn more →Cross-channel attribution modelling that connects Amazon DSP performance to your wider business metrics for clearer strategic decision-making.
Learn more →Get a free Amazon DSP strategy session. We’ll assess your current Amazon presence, identify the right audience segments for your category, and outline a DSP approach designed to drive new-to-brand growth.
No commitment. No pressure. Just honest advice from our Amazon DSP specialists.