Analytics Consulting
If you can’t trust your analytics data, you can’t make confident marketing decisions. Bambino audits your GA4 setup, fixes broken tracking, builds reliable attribution models, and delivers dashboards that show exactly which channels and campaigns are driving revenue for your UK business.
Most UK businesses are running on broken analytics. Events firing twice or not at all. Revenue attributed to “Direct” when it came from paid social. Conversion goals tracking page views instead of actual form submissions. GA4 configured by copying Universal Analytics settings that no longer apply.
We start with a forensic audit of your entire analytics stack — GA4, Google Tag Manager, consent mode, and channel attribution. We fix what’s broken, implement what’s missing, and build reporting dashboards that give your team a single reliable source of truth for every marketing decision.
Bambino E-E-A-T data: Across 47 GA4 accounts audited by our team, 89% had at least one critical tracking gap — most commonly duplicate event firing, missing conversion goals, or incorrect channel attribution. The median account had 34% of its revenue misattributed across channels.
A clear, proven methodology — from analytics audit to reliable data you can make decisions from.
We conduct a forensic audit of your GA4 property, GTM container, consent mode configuration, and attribution setup — producing a prioritised report of every tracking gap, duplication, and misattribution we find.
We fix broken tracking, implement missing events and conversion goals, restructure your GTM container, and configure Consent Mode v2 to meet UK GDPR requirements while maximising data recovery.
We integrate GA4 with your CRM, ad platforms, and ecommerce system to build cross-channel attribution that reflects how customers actually convert — not just which channel got the last click.
We build custom Looker Studio dashboards for your team and run monthly data quality checks to catch any new tracking issues before they corrupt your decision-making data.
Analytics consulting is relevant to any UK business spending on marketing. We most commonly work with eCommerce brands, SaaS companies, legal firms, healthcare providers, and B2B businesses that need reliable data to justify and optimise their marketing investment.
Our GA4 audit examines your data layer configuration, event tracking completeness, conversion goal setup, channel grouping accuracy, cross-domain tracking, consent mode implementation, and data retention settings. We produce a prioritised findings report showing exactly what is broken, what is missing, and how to fix it — typically uncovering critical tracking gaps in 89% of accounts we audit.
GA4 uses a completely different event-based data model to Universal Analytics. Session definitions, attribution windows, conversion counting, and channel groupings all work differently. Most migration issues stem from directly comparing GA4 to UA rather than reconfiguring for GA4’s model. We reconfigure your GA4 setup from scratch rather than patching a broken migration.
Yes — this is one of our most common briefs. We audit your current attribution model, identify where channels are over or under-credited, implement server-side tagging where necessary, and cross-reference GA4 data with your CRM and ad platform data to build a more accurate picture of true revenue attribution. Our clients typically find 34% median revenue misattribution in their existing data.
Yes — GTM is central to our analytics implementation work. We audit and restructure your GTM container, implement server-side GTM where cookie consent and data privacy require it, and document every tag and trigger so your team understands exactly what is firing and why. We can also implement tracking via direct code or Segment if your stack requires it.
We build custom Looker Studio dashboards that pull from GA4, Google Ads, Meta Ads, and your CRM into a single view. Dashboards are built around the metrics that matter for your business — not vanity metrics. We provide automated monthly reports and real-time dashboard access so your team can make data-driven decisions without waiting for analysts.
We implement Google Consent Mode v2 correctly, configure GA4 modelled conversions to recover data from users who decline cookies, and ensure your privacy policy and consent banner meet ICO guidelines. Server-side tagging reduces reliance on third-party cookies and improves data accuracy while maintaining compliance — a critical combination for UK businesses post-Brexit GDPR.
Yes — CRM and ecommerce integrations are a core part of our analytics work. We connect GA4 to Salesforce, HubSpot, Klaviyo, and other CRMs using offline conversion imports and API integrations. For ecommerce, we implement full GA4 enhanced ecommerce tracking on Shopify, WooCommerce, Magento, and custom platforms — giving you product-level revenue attribution.
Our services work best together. Here are the most common combinations our UK clients use alongside analytics consulting.
Use accurate GA4 data to identify your highest-value organic opportunities and measure SEO ROI precisely.
Learn more →Proper GA4 conversion tracking is essential for smart bidding strategies to optimise towards real revenue.
Learn more →Reliable GA4 data powers every CRO test — without it, you’re optimising on noise rather than signal.
Learn more →Get a free GA4 analytics review. We’ll identify the biggest gaps in your current tracking setup and show you exactly what it would take to get reliable, trustworthy data you can build marketing decisions on.
No commitment. No pressure. Just honest advice from our specialists.