PPC Management
Full-service pay-per-click management across all major platforms. Our certified UK PPC specialists handle strategy, creative, bid management, and conversion optimisation — so you get the most from every pound of ad spend.
Pay-per-click advertising is one of the fastest ways to drive qualified traffic to your UK business — but without expert management, it's also one of the easiest ways to burn through budget with little return. Poorly structured campaigns, weak quality scores, untested ad copy, and missing negative keywords can make PPC painfully expensive.
Our certified PPC team manages campaigns across Google Ads, Microsoft (Bing) Ads, and other platforms, with a singular focus on maximising your return on ad spend. We bring forensic attention to account structure, bid strategy, ad copy testing, and landing page alignment — turning PPC from a cost into a reliable revenue driver.
A clear, proven methodology — from discovery to measurable results.
We forensically audit your existing PPC accounts, identifying structural issues, wasted spend, Quality Score problems, and missed opportunities — then present a clear action plan.
We restructure campaigns for maximum relevance, create compelling British English ad copy, and implement the right bid strategies for your goals — whether that's leads, sales, or brand awareness.
We run systematic A/B tests on ad copy, landing pages, audience targeting, and bid strategies — using data to continuously improve performance rather than relying on assumptions.
Once campaigns are performing consistently, we scale budgets into winning ad groups and campaign types. Monthly reports provide full transparency on spend, results, and ROAS.
We primarily manage Google Ads (Search, Shopping, Display, YouTube, Performance Max) and Microsoft Advertising (Bing Ads). We also manage programmatic display campaigns where appropriate for your audience.
Our PPC management service covers the broader pay-per-click landscape across multiple platforms. Google Ads management focuses specifically on the Google ecosystem. If you only need Google Ads, we offer that as a standalone service too.
Minimum effective PPC budgets in the UK start at around £500-£1,000/month for niche markets, rising to £5,000-£50,000+ for competitive sectors like finance, legal, and insurance. We'll recommend an appropriate budget based on your goals and sector.
We recommend a minimum combined budget (management fee + ad spend) of around £1,200/month to make PPC viable. Below this threshold, the data volume is insufficient for effective optimisation. We may recommend alternative channels for smaller budgets.
We implement full conversion tracking from the outset — tracking form completions, phone calls, purchases, or whatever actions matter to your business. Our monthly reports show exactly how PPC spend translates to leads, sales, and revenue.
Get a free PPC audit. We'll identify exactly where your ad budget is being wasted and show you how to achieve a significantly better return.
No commitment. No pressure. Just honest advice from our specialists.