Affiliate Marketing
Build a publisher network that drives incremental revenue on a pure performance model. Bambino manages every aspect of your UK affiliate programme — from network selection and publisher recruitment to commission strategy and brand compliance — so you only pay when sales are delivered.
Most affiliate programmes underperform not because the channel doesn’t work, but because they’re poorly structured. Voucher-code sites eating margin on customers who were going to buy anyway. Dormant publishers inflating sign-up numbers. Commission structures that attract the wrong traffic.
Bambino builds affiliate programmes engineered for incremental growth. We select the right network for your sector, recruit high-quality publishers — content creators, comparison sites, loyalty platforms, influencers — and build commission structures that reward genuine new-customer acquisition rather than last-click value.
Bambino E-E-A-T data: Across 9 managed affiliate programmes, we recruited an average of 47 active publishers within 6 months. Clients achieved 22% genuinely incremental revenue from the affiliate channel after removing last-click cannibalisation from their attribution models.
A clear, proven methodology — from programme setup to scalable incremental revenue.
We audit your existing programme (or competitive landscape), define your ideal publisher mix, model commission rates for profitability, and select the right network for your sector and scale.
We set up the programme on your chosen network, onboard your first cohort of premium publishers, provide creative assets, and configure tracking to capture every conversion accurately.
We continuously recruit new publishers, test commission tiers and incentive structures, run promotional campaigns, and suppress non-incremental traffic to protect your margins.
Monthly reports show revenue, ROI, incrementality metrics, and top-performing publishers. We identify scale opportunities and present a rolling 90-day growth plan each quarter.
Affiliate marketing works across a wide range of UK sectors. We have active publisher relationships in eCommerce, Finance, Travel, Insurance, Health & Beauty, SaaS, and more — giving new programmes an immediate head start.
Affiliate marketing is a performance-based channel where publishers (bloggers, review sites, cashback platforms, influencers) promote your products or services in exchange for a commission on sales or leads they generate. You only pay when a result is delivered, making it one of the most cost-efficient acquisition channels for UK businesses.
We work with all major UK affiliate networks including Awin, Rakuten Advertising, Commission Junction (CJ), Impact, and Tradedoubler. We recommend the best network for your sector and manage the full relationship on your behalf, including tracking setup, publisher recruitment, and commission management.
Most programmes start generating meaningful traffic and sales within 60–90 days. Building a mature network of 40+ active publishers typically takes 4–6 months. We fast-track this by proactively recruiting high-quality publishers rather than waiting for them to apply organically.
Incrementality is our biggest focus. We audit publisher overlap with your existing channels, suppress voucher-code and last-click-only publishers that cannibalise existing customers, and use cross-channel attribution to measure true incremental lift. Our clients average 22% genuinely incremental revenue from the affiliate channel.
UK ecommerce programmes typically pay 4–12% on product sales depending on category. Lead-generation programmes pay a fixed CPA of £5–£50 per qualified lead. We model the right commission structure for your margins and competitive landscape before launch to ensure publisher motivation without eroding profitability.
Yes — brand compliance and fraud prevention are non-negotiable. We actively monitor for trademark bidding, coupon leakage, cookie stuffing, and off-brand content. Publishers violating terms are removed immediately. We provide monthly brand safety reports so you always know exactly where your brand is being promoted.
We can do both. If you already have a programme on Awin or another network, we’ll audit its current performance, renegotiate publisher terms, cull non-performing affiliates, and inject new recruitment to reignite growth. Starting fresh is equally straightforward — we handle network selection, technical integration, and publisher outreach from day one.
Our services work best together. Here are the most common combinations our UK clients use alongside affiliate marketing.
High-quality content assets that give publishers compelling material to promote your brand.
Learn more →Amplify affiliate-generated links with an organic SEO strategy to compound long-term visibility.
Learn more →Retain and monetise the customers your affiliate network drives with lifecycle email sequences.
Learn more →Get a free affiliate programme audit. We’ll assess your current setup (or opportunity), model the revenue potential, and show you exactly how to build a publisher network that drives real incremental growth.
No commitment. No pressure. Just honest advice from our specialists.