Generative Engine Optimisation
AI search engines are changing how people find businesses. Our GEO service ensures your UK brand is the one ChatGPT recommends, Perplexity cites, and Google AI Overviews features — putting you in front of high-intent searchers before they ever click a traditional result.
Search behaviour is shifting faster than ever. A growing proportion of UK consumers now turn to AI tools — ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — to answer their questions and discover businesses. When someone asks "what's the best digital marketing agency in Manchester?" or "who does PPC for UK e-commerce?", will your brand appear in the answer?
Generative Engine Optimisation (GEO) is the discipline of making your content, your brand signals, and your website structure irresistible to AI language models as a citation source. It builds on strong SEO foundations whilst adding a new layer of AI-specific optimisation — passage-level citability, brand authority signals, structured data depth, and llms.txt implementation — to ensure AI engines choose your brand over your competitors.
A systematic approach to earning your place in AI-generated answers — from audit to consistent citations.
We test how ChatGPT, Perplexity, and Google AI Overviews currently respond to queries relevant to your business, mapping where your brand is cited, missing, or misrepresented.
We identify the E-E-A-T signals, topical authority gaps, and passage-level content weaknesses stopping AI engines from selecting your brand as a trustworthy citation source.
We rewrite and restructure content for AI citability, implement comprehensive structured data, create your llms.txt file, and build the brand mention signals AI models rely on for credibility.
We track your AI citation frequency, brand mention sentiment, and AI Overview appearance rates monthly — continuously refining your GEO strategy as AI platforms evolve.
GEO is the practice of optimising your content and digital presence so that AI-powered search engines — such as ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — cite your brand in their responses. As more people use AI to answer questions rather than clicking through traditional search results, appearing in AI-generated answers is becoming as important as ranking on Google page one.
Traditional SEO focuses on ranking in Google's 10 blue links. GEO focuses on being selected as a trustworthy, citable source by AI systems that synthesise answers from across the web. Both disciplines overlap significantly — strong E-E-A-T, authoritative content, and structured data help with both — but GEO additionally requires passage-level citability, brand mention signals, and llms.txt implementation.
We optimise for Google AI Overviews (formerly SGE), ChatGPT with web search, Perplexity, Bing Copilot, and Gemini Advanced. The underlying signals that lead to citations on these platforms are largely consistent, so improvements tend to lift visibility across all AI search tools simultaneously.
Initial citation improvements can appear within 6–12 weeks for less competitive queries as AI systems re-index and reassess sources. Building consistent brand citation authority across competitive topics typically takes 3–6 months of sustained GEO activity. We track citation frequency, brand mention volume, and AI Overview appearance rate monthly.
Absolutely. AI search engines don't exclusively cite the biggest brands — they cite the most authoritative, clearly structured, and trustworthy sources for a given topic. A small UK specialist business with deep expertise and well-optimised content can out-cite a household name on niche queries. GEO levels the playing field for businesses that invest in genuine expertise and content quality.
Book a free GEO audit. We'll show you exactly how your brand currently performs in AI-generated answers and what it'll take to become the go-to citation in your sector.
No commitment. No pressure. Just honest advice from our AI search specialists.